The exploding popularity of Internet shopping by the general public is giving rise to an ever-increasing number of transactions. Buyers are becoming more experienced and sophisticated. They are constantly seeking sites that offer advantages in user friendliness and efficiency.
A few facts and figures:
- 73 % of visitors to an eCommerce site will leave if they do not find what they are looking for;
- 96% say that the search function is very important in their purchase process;
- 40% of visitors to an eCommerce site will use the internal search engine;
- a "searcher" transforms twice as often as a "browser"…
The search engine is a key element for eBusiness, and eCommerce in particular.
AFS@Store is the search and navigation solution designed for online electronics retailers, based on AFS indexing technology. It increases the visibility of your products and services, and allows you to react in real time to your customers' needs.
AFS@Store facilitates and accelerates access to products, while reducing the load on your servers and providing advanced monitoring and analytics tools.
AFS@Store thereby boosts the profitability of your eCommerce site, as well as the satisfaction of your customers.
Your Imperatives
- BOOST sales;
- Make EVERY PRODUCT easily accessible with a few clicks;
- GUIDE the consumer's decision process;
- DRIVE the site's merchandising activities;
- IMPROVE conversion rates;
- UNDERSTAND customer expectations;
- REDUCE the load on your computing platform;
- REFERENCE the product catalog in public search engines.
Our Solution
AFS@Store is a turnkey solution, designed and optimized for eCommerce. It combines numerous functions to optimize sales:
- Comprehensive indexing of the catalog and data sheets
- Exhaustive indexing of site content (editorial, sales conditions, user ratings, etc.)
- An extremely high tolerance for spelling errors, allowing users to find the product they want – no matter how they typed its name
- Spotlighting specific products
- Managing promotional campaigns via the search engine's results stream
- Cross-Selling: automatic suggestion of related products, including constraints (higher margin, higher price, etc.)
- Display of Best-Sellers by category
- Assisted navigation in result pages allows customers to find the right product in a few clicks by following a proven sales method (the "Sales Funnel")
Your marketing strategy is at the heart of AFS@STORE; you are at the controls.
