Year 2005
/ Business background
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Crédit Agricole (CASA) is the largest banking group in France. |
/ Challenge
Crédit Agricole's marketing strategy is organized around three dimensions:
- types of customers (individuals, enterprises, etc.)
- categories of requirements (retirement, insurance, etc.)
- the bank's products
Large volumes of documents from national and regional sites must be accurately classified, although no metadata is available for them.
/ The Antidot response
AFS indexes the content of CASA's national and regional banking groups, automatically grouping search results in conformance with the bank's marketing communications model. The results provided by the search engine thereby reinforce the bank's marketing strategy.
Web pages and documents are all classified according to metadata that AFS automatically derives from the documents themselves.
/ The technical advantages
- Automatic extraction and generation of metadata from content
- Categorization of content by geographic region
- AFS dynamically filters and sorts results to correspond to the region where the user is located
/ Advantages achieved
The search engine is integrated as a full-fledged communication tool and provides users with results that meet their needs.
