annoncesjaunes.fr
Year 2007
/ Business background
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annoncesjaunes.fr is an innovative and novel classified announcements service for vehicles and housing, targeted for the general public and professionals. Its objective is to provide inventive, relevant and practical services that facilitate the consumer's daily life and help him to successfully achieve his projects. |
/ Challenge
Innovative search functionality: on annoncesjaunes.fr, classified announcements and search functionality go hand in hand
- Heavy emphasis on geotargeting (navigation and tallying of listings by relevance and geographic zone)
- Focusing on site users' natural language, based on just three criteria: What? Where? How many?
- Multi-criteria search
- Significant operational constraints due to large-scale load and audience
/ The Antidot response
AFS@Store furnished the responses to all of annoncesjaunes.fr's objectives.
- Classification of search results by geographic zone and automated linking to Mappy online maps provides relevant, geotargeted information access;
- Development of a specialized natural language analysis module, Query Mapper, provides relevant responses for a vast range of queries, including ones like: "appart de 70m² avec parquet à Lyon "
As the AFS architecture has no operational limitations, this solution will easily handle increased loads as the service grows.
/ The technical advantages
Antidot was pleased to apply our in-depth expertise and creative thinking by implementing the Query Mapper for annoncesjaunes.fr. This module provides natural language analysis of queries, and matches them with terms and fields from the database of classified announcements. It thereby opens new horizons in information search, without constraining the site's users to the standard multi-criteria forms.
/ Advantages achieved
Innovation, performance and flexible operations. Ability to map search results according to geographic criteria provided by the user.
