Enrich your site
AFS@Web has the tools to enrich your site's search engine, just as you enrich your site's home page, allowing you to:
- Publicize information or promote an event,
- Obtain better understanding of your visitors through analysis of their online behavior.
The KWord Agent
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Using the same principle as the sponsored links found in Internet search engines, the KWord agent allows the site administrator or online marketing manager to associate certain keywords or expressions with specific results, which will be displayed to visitors. Each "triggered" result can contain a title, URL, description and image. These triggered results can be displayed in a format that distinguishes them from standard results, further enhancing their promotional effectiveness. |
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Hit-parade
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The Hit-Parade agent allows you to analyze all your user queries, allowing you to more clearly understand users' expectations, and thereby to respond to those expectations more effectively.
These analyses can be applied to different periods: a day, a week or a month. Reports can be generated in PDF format. |
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AFS@Web includes marketing and merchandising tools that allow total integration of the search engine within your marketing strategy. The search engine is utilized to relay and emphasize your communications activities to users.
