Influencing
AFS@Store calls upon numerous agents (KWord agent, Cross-Content agent, Cross-Seller agent) to implement your marketing strategy in its search results:
- Automatic application of merchandising strategy, with results organized according to commercial criteria.
AFS@Store can display the most relevant list of results, hiding products that are not available, showing the most popular products at the top of the list, identifying current promotions, spotlighting "aisle end caps", etc. You are free to choose or modify this configuration at any time.
- Semantic up- and cross-selling
Easy configuration of up-sells (selling an equivalent product that is higher-priced or higher-margin) and cross-sells (selling a supplementary product) is a challenge for online retailers seeking to boost the value of the average shopping cart. AFS@Store completely automates these two functions, with inter-product links generated during indexing, utilizing rules specific to your business.
Besides product data, AFS@Store takes much more into account. Business-specific rules defined by your marketing teams can be rigorously reflected at the search engine level, with no more effort required than it takes to create your homepage.
