Analytics tools
Analyze visitors' queries to drive the orientation of the site, its content and its marketing
AFS@Publishing includes a comprehensive back office that provides fine-grained analysis of search engine usage, allowing you to understand – and even anticipate – visitors' interests.
A single, easy to use web interface provides full quantitative and qualitative feedback, and access to the search engine's configuration tools.
- Quantitative Analytics
- Query volumes, response times, trends, search engine and index status, etc.
- Qualitative Analytics
- Information about users' searches: most frequent, no results (e.g. to be used to flesh out a thesaurus), product most often selected, etc. These analyses can be on a daily, weekly or monthly basis depending on your needs, and can be used to generate reports.
- Search Engine Management
- The AFS back office provides a full suite of tools for managing the search engine, thesauri, campaigns within the site (KWord agent), optimization of natural referencing, etc.
/ The Antidot Advantages
The analysis of search engine usage is a formidable marketing tool. In real time, it provides you with a flawless understanding of the interests of your site visitors, and therefore allows you to optimize information delivery.
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